I’ve written about books for the past five years, on and off for Book Riot and elsewhere. If I ask this question, I assume other readers do too. So I took the deep dive to find the answers.
What Are Book Preorders?
Now, for this part, the answer is intuitive: this is the process by which you order a book before its publication date. This can be done in person at a bookstore, or online (which is most common).
Why Should I Preorder?
Why should we, as readers, care about preorders? Is it just publishing number games? Well, kind of, but we do benefit. Readers are more interactive than ever with the publishing industry, from conferences like BookCon to social media interaction with authors and publishers. I myself have been known to demand suggest next books in a series on Twitter. But even though I can @ Alisha Rai on Twitter to make those requests, it can still feel like Publishing is a Big Business that doesn’t hear us. But they do hear sales. When you preorder a book, it’s a clear message to the publisher that there is demand for that author’s work, that series, and those characters. To an even greater degree, however, preorders can send a message that has political resonance. When preorders go up for books that support trans visibility, queer characters, racial diversity, and representation, it forces publishers to assess the market thusly. There was a point in the past few years when diversity in publishing was waved off as not being something readers cared about. But one surefire way to show what we care about is through book preorders.
Help An Author Out
That author you love who you’ve been reading forever? They rely on your preorders. That friend of yours who finally got a book picked up by a small press? They desperately need your preorders. Debut authors especially need a solid showing in book preorders to prove to the publisher that they have a place in the market. And an author’s best first shot at landing on one of the big bestseller lists is in that first week of sales, a number that’s bolstered by preorders.
Book Preorders Aren’t Necessarily Cost-Prohibitive
If you’re like me, you don’t have a big book purchasing budget. The idea of supporting authors sounds great, but we also have to buy groceries. This is where we turn to the good ol’ public library. You can support authors via book preorders by suggesting your local library preorder the book and requesting it for checkout as soon as it becomes available. This achieves the same end—a copy of the book is still preordered and purchased—and also helps ensure that author’s presence in your library for readers in your community.
